Project Description


A creative space for a creative company. Advertising agency, Campbell Ewald, has breathed new life into a 100-year old building, setting a precedent for repurposing long vacant Detroit buildings, shining the light on adaptive reuse and anchoring the creative sector’s place as a strong economic engine for Detroit.

Campbell Ewald examined several options for relocating their corporate headquarters before falling in love with the “bones” of the former J.L. Hudson Co. warehouse connected to Ford Field in downtown Detroit. Neumann/Smith was selected to design the new space for this creative marketing communications agency, customizing every aspect to encourage collaboration and idea sharing.

The scope of work included five full floors of open office space, new mechanical and electrical systems and a sophisticated computer room with dedicated UPS, HVAC and backup generator.
The 122,000 square foot space features an open environment with bench furniture configurations, minimal fixed rooms, and nearly 100 collaboration areas.  A five-story atrium featuring a 42 foot tall LED screen with the ability to add customized messaging and imagery — the first of its kind in Detroit —  provides a unique “WOW” factor.   The design also makes creative use of recycled materials including pallets, 500 doors sliced up into slatted partition pods, and conduits used as room dividers.

Awards & recognition

AIA Michigan, Building Honor Award, 2015
CREW Detroit, Special Impact Award, 2014
AIA Detroit, Interior Design Building Honor Award, 2014
Work Design Now Award, 2014
CAM Special Issue, 2014
Contract Magazine, 2014 Adaptive Re-use Category
Office Snapshots, #2 in Top 25 Most Popular Offices of 2014
Arch Daily Building of the Year Award 2015, Interior Architecture Award Nominee